Are you passionate about crocheting and wondering if you can turn your hobby into a business? Good news, you absolutely can! Starting a crochet business is a great way to make money doing what you love, whether you're selling handmade toys, patterns, clothes, or anything you make!
In this beginner-friendly guide, we'll walk you through how to start a crochet business, from planning and pricing to marketing and selling. Whether you're aiming to build a side hustle or a full-time brand, this guide will give you the tools you need to begin.
- Define your crochet niche
The first step to building a successful crochet business is choosing a niche. The crochet world is full of different sub groups. The more specific your focus, the easier it is to stand out and build trust.
Here are a few popular crochet business niches:
- Amigurumi (crochet plushies)
- Home decor (pillows, blankets, displays)
- Crochet patterns or digital downloads
- Crochet kits or beginner friendly bundles
- Crochet couture (clothes, bags, jewellery, accessories)
- Tapestry crochet (wall hangings or any crochet artwork)
- Crochet homewares (tissue holder, coasters, scrubbies, other practical items)
Ask yourself:
- What do I love making the most?
- What gets the best reactions or engagement from others?
- Who do I want to create for?
For example, if you love crocheting adorable plushies, you might build a brand focused on whimsical animals or custom making people's pets!
2. Set up your crochet business basics
Once you know your niche, it's time to take care of the essentials. Here's what you'll need:
- Choose a business name
Pick something that feels personal, memorable, and reflects your aesthetic. Make sure it's available on Instagram, Etsy, and other platforms you may choose to advertise or sell on.
- Create a brand identity
Choose your brand colours, fonts, voices, and logo. This helps you build trust and recognition. You don't need to have it all figured out at once as long as you have a logo (it can even just be your business name in a nice font if you want!)
- Register your business (optional)
Depending on your location, you may need to register your business name and set up a simple business structure. This is dependent on the laws of your country and the way in which you want to sell (online, in-store, casually, or at markets)
3. Decide on the items you will make to sell - and how
There are so many ways to make money with crochet. You can:
- Sell physical products - handmade toys, accessories, or homeware
- Sell digital patterns - create a sell downloadable PDF crochet patterns
- Create crochet kits - package yarn, tools, and instructions into beginner kits
- Offer tutorials - on YouTube or as paid online classes
Think about what you love most and what fits your lifestyle. For example, physical products require packing and shipping, while digital patterns are more passive.
4. Price your crochet products correctly
One of the biggest struggles for new (and existing) crochet sellers is pricing. You want to be competitive but also value your time and materials.
Use this formula as a guide: materials + time (hourly rate) + business costs + profit margin = price
Don't forget to include:
- yarn and tools
- packaging and shipping costs
- Etsy or platform fees
- your time!
Tip: start with 2-3 products and price them confidently. You can always adjust as you grow.
5. Set up an online shop
Here are the best platforms for crochet businesses:
- Etsy: great for beginners, easy setup, built-in audience
- Shopify / Squarespace: Best for those ready to build their own brand website
- Instagram shopping / TikTok shop: great for younger, visual-first audiences
Wherever you choose to sell, make sure your product listings are:
- SEO-optimised with keywords like "crochet plushie kit" or "beginner amigurumi pattern"
- Filled with high-quality photos
- Clear, accessible, and accurate to your product offerings
6. Take beautiful photos
Visuals sell. Invest in clean, soft lighting and consistent backdrops. Whether it's a skein of yarn or a finished item, make your photos feel inviting, calming, and true to your brand.
Use a light box, natural window light, or go outside to capture your item in nature. Make sure the background is pleasant and simple. We want to keep the focus on your item so that the customer can know immediately what you are selling.
7. Promote your crochet business on social media
Social media is one of the best ways to build a loyal following and get consistent sales.
Top platforms for crocheters:
- Instagram: Reels, static posts, slideshows
- Pinterest: great for driving traffic
- TikTok: fun, viral potential, broadcasting
- YouTube: shorts, long-form content, tutorials, community building
Ideas for what to post:
- Behind the scenes of making your products
- Order packing
- Time-lapse of your artistry
- Crochet tips or tricks
- Funny or relatable posts relevant to crochet
Tip: use keywords like "beginner crochet," "crochet pattern," or "soft yarn" in your captions and hashtags.
8. Focus on customer experience and brand loyalty
What turns a one-time buyer into a loyal fan?
- Fast, friendly communication
- Cute, thoughtful packaging
- Consistent brand personality
- Sharing customer photos and feedback
- Sending thank-you notes
Scarli Says: make every purchase feel like happy mail.
Final thoughts: You don't need to be big to start
You don't need to be an expert, have a huge following, or know everything about business. The most important thing is to start small, stay consistent, and connect with people who love what you love.
At Scarli, we believe in making crochet joyful, beginner-friendly, and full of relaxation to take you away from the stress of responsibilities. If you're starting your own crochet business, you're not alone! We're cheering you on every stitch of the way.
Ready to start your crochet business?
Explore Scarli's ultra soft chenille yarn, high-quality crochet hooks, and plushie-perfect colour palettes to help you get started. Whether you're designing your first pattern or planning your first product drop, we've got the supplies to bring your ideas to life.
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